A Profitable Partnership: How YouTube Can Re-Revolutionize Personal Publishing

We've heard much speculation, rhetoric, and hyperbole about blogs killing newspapers, mp3s replacing CDs, new media replacing old. While some of it is vastly exaggerated, there's enough truth of it to have many industries scared and scrambling to respond. Cable networks NBC and Fox(via parent company News Corp) have announced plans to build a rival to YouTube, offering their own television shows and feature films on an ad-supported site, partnering with Google competitors Yahoo!, MSN, and AOL. While the success of the partnership and the service itself remains dubious, it would allow NBC and Fox to regain some small measure of control over their own content and traditional domain of professional, episodic television and full-length film. What it cannot hope to reproduce however, is the user-generated content frenzy of YouTube.


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Hello, and welcome to the Social Strategist blog. My name is Jay Neely, and I’ll be your author for the next five to ten years. I’m a young man interested in communications technologies, how they’re used, and the people who use them. I will do my best to regularly inform, illustrate, and inspire you about a technology, a concept, or a person within the field of online communications. I’m doing this because I’m passionate about learning, I enjoy helping others, and I have a strong belief that communicating is the most essential piece of living and succeeding in the modern … [Read the rest »]

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