It’s how businesses are earning attention, getting customers, and shaping their industry. It’s content strategy: a plan for producing and sharing information and media with audiences you want to reach, to achieve goals like customer acquisition and press coverage.
Three Quick (Fictional) Examples of Content Strategy
B2C: Lapadio, an online music company, wants to get more iTunes users to sign up and upload a list of their music library. They host monthly contests for users to build playlists for unique themes and add commentary, from their uploaded library. The content (and links to it as users promote their playlists in … [Read the rest »]