metrics

Twitter applications are becoming essential for marketers that want to excel at creating value on twitter. Finding conversation opportunities, improving content timing & engagement penetration, and measuring value are all challenging, time-consuming tasks. There are some excellent twitter apps out there, but I’m still finding some big holes that have yet to be filled.

Finding Conversation Opportunities

Twitter is about relationship-building. The last thing you want to do is spam members of your target audience with @replies linking to your product. It’s a complete waste of time, it’ll get you kicked off twitter, and it gives your brand a terrible … [Read the rest »]