Startup Life

We’ve stopped construction of News Armada.

One of the things you read, repeatedly, about founding a startup is that the idea will change. Ours was no different. And when the big change came, it felt like an exciting moment, like we’d reached a milestone. It wasn’t just a change, it was an improvement. Better features, better plans, better products.

The downside? With changed idea came a changed target market. And it went from one we were comfortable with, one we knew, to one full of strangers. Let me tell you, the last type of customer you want is a stranger. … [Read the rest »]