Social Strategist’s Guide to the Facebook Open Platform

Update: Welcome StumbleUpon-ers! If you find this article interesting and useful, be sure to read my followup, Facebook Platform and Google Security: Update Edition. You may also like my post on Social Networking Strategy for Web Services. I hope you’ll check out the rest of the blog and subscribe to my feed if you’re interested in reading more about online communications, the social web, and user experience. Enjoy!

If you haven’t heard about it yet, expect to soon. Expect to hear about it in the blogosphere, in magazines, in newspapers, at conferences, and if Facebook’s claims of widening … [Read the rest »]

Occasional Links: May 24th, 2007

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CAPTCHA with social entrepreneurship twist: reCAPTCHA – This service provides the usual CAPTCHA spam-protection, but adds on it by putting two words in the image instead of just one. One is a word the computer already knows, and the other is a word from a book being digitized. So while your visitors are helping you prevent spam, they’re taking an extra 1.5 seconds to help bring books into the digital age.

Luis von Ahn and myself estimated that about 60 million CAPTCHAs are solved every day. Assuming that each CAPTCHA takes 10 seconds to solve, this is over 160,000 human

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Google Enters the Security Market

“Google Security”:http://googleonlinesecurity.blogspot.com/

Whenever Google enters a market, big changes happen. It happened with search, it happened with advertising, and one of the key points of my “Innovation in E-mail”:http://jayneely.com/2007/03/21/innovation-in-e-mail post is that it happened in webmail. Now Google is stepping up to the plate as one of the largest global Internet corporations, and on their new blog they’re talking about tackling malware. The advantage a search company has in tracking this sort of thing is enormous, and Google’s renowned data-center processing power is sure to help too. I can’t help but note that this is another jab at software rival … [Read the rest »]

Occasional Links: May 22nd, 2007

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“Adobe says YouTube generation their next customers”:http://news.com.com/8301-10784_3-9721659-7.html?part=rss&subj=news&tag=2547-1_3-0-20 – Vindicating my “previous suggestion”:http://jayneely.com/2007/03/28/a-profitable-partnership-how-youtube-can-re-revolutionize-personal-publishing that Google-owned YouTube form a partnership with Adobe, the CEO of Adobe Systems himself identified YouTube users as potential customers.

“Google Trends is a new measure of search popularity”:http://www.google.com/trends – In what’s certain to become an essential tool for people looking for problems to solve, markets to serve, and the effect of press on their popularity, this new tool by Google is a super-charged version of their old “Zeitgeist”:http://www.google.com/press/zeitgeist.html. You enter a search term, and Trends shows you the rise and fall of that search term’s usage and … [Read the rest »]

Occasional Links: May 21, 2007

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“Facebook Adding Open Platform”:http://www.paidcontent.org/entry/419-facebook-moving-to-an-open-platform-strategy/ – PaidContent has the essential summary of the biggest social networking “news”:http://online.wsj.com/public/article/SB117971397890009177-wjdKPmjAqS_9ZZbwiRp_CoSqvwQ_20070620.html?mod=fpa_editors_picks since MySpace’s acquisition. By letting other sites leverage the Facebook network, Facebook substantially increases the value of using it instead of another network. We can also expect to see some much more useful services than what can be accomplished with just an API (which are still pretty nifty, as my friend Adam “has shown”:http://mashable.com/2007/05/02/10-awesome-things-built-on-the-facebook-api/ at Mashable).

“Rental Car Company Adds In-Car Wireless”:http://www.betanews.com/article/Avis_to_Make_InCar_Internet_Available/1179764008 – I’m starting to follow the rise of mobile internet access in a context outside of cell phone usage. While _that_ mobile … [Read the rest »]

Building the Stonehenge of Online Business Networks

Why You Want the Stonehenge of Online Business Networks

StonehengeStonehenge is an amazing structure that was built:
a) to last.
b) to need minimal maintenance.
c) out of a few, simple parts.
d) to be a sophisticated, powerful tool for its creators.
Does that sound like what you want from your network? Then read on.

Have a Plan

The builders of stonehenge didn’t just take whatever rocks were handy and see what shapes they could make out of them. Nor did they spend all their time gathering every rock they could find. You, like they did, must determine what kind … [Read the rest »]

Occasional Links: April 22nd, 2007

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Digg API Contest – As you may have already heard, Digg announced their new API on Thursday, and they’ve immediately launched a contest to get people using it right away. Digg clearly knows their target audience of programmers, as can be seen by the products included in the prize packs they’re offering.

All of the top 10 finalists will get prizes, with a Grand Prize featuring a Falcon Northwest gaming PC, the full catalog of EA PC games, and the Adobe CS3 Master Collection.

Emphasis mine. The total approximate dollar value of the Grand Prize: $8,000 dollars. Second Place: … [Read the rest »]

Occasional Links: April 18th, 2007

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I’m happy to say I’ve gotten a job, and unhappy to say that these past few weeks it has sucked away virtually all of my free-time. I’m in the process of transitioning to a part-time position, but until then I’m unable to work on feature-length entries for longer than an hour at a time, making it difficult to really get into a workflow. This will hopefully be remedied soon, and until then, I’ll keep links coming to keep you interested.

Google Presentations – Nathan Weinberg at the Web 2.0 Expo brought to my attention a demo of the TonicPoint presentations … [Read the rest »]

Occasional Links: April 4th, 2007

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Because this week’s feature requires more research, I’m using the opportunity to return to my originally planned update schedule, weekly on Mondays rather than Wednesdays. In the meantime, this edition of Occasional Links provides some insight into an upcoming feature about the place of ‘Old Media’ in a ‘New Media’ world. While others are predicting the death of newspapers, magazines, books, and all other kinds of print content, I believe that the right kind of printed word will survive for decades to come. Read through some of the following links, and feel free to share your own thoughts on the … [Read the rest »]

Occasional Links: March 31st, 2007

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Chris DiBona’s response to News Corp/NBC YouTube competitor. This past week’s feature was originally going to be about why I think News Corp and NBC’s efforts to build a YouTube competitor will fail. But I’d much rather stay positive, bring new ideas to the table, and focus on making an existing product better. And the great thing about blogs is that if I’m not covering it, someone else is. Chris DiBona with the key point:

The managers, the lawyers, the executives, the ops people, the accountants, the lawyers, the programmers, the lawyers, the qa teams, the lawyers, the secops

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